Wednesday, July 28, 2010

Some Odds and Ends

Some odds and ends that show the power of mass mood at work:

How crisis PR hasn't kept up with the turbulent times
By Matthew DeBord, The Big Money (Washington Post)
...[a] veritable deluge of crises since 2008 has shown that crisis PR is no longer up to the job. The BP oil spill, Apple's Antennagate, the fall of Goldman Sachs, Toyota's Great Recall, the sexual travails of Tiger Woods, the trysts of Al Gore, the loose lips of Gen. Stanley McChrystal -- all these combustions would have been fixed, in the good old days of 2007...

...But the new crisis paradigm is spinning hopelessly in the dark. By mid-2010, the stories were changing too rapidly to control, much less to revise. Like a violent postmodern vortex, the bad news sucked down all who struggled to escape it. Unsurprisingly, the Internet is to blame. But the phenomenon goes beyond the 24/7 news-and-comment cycle. It forces the PR world to confront something far more disruptive -- and something that will undercut its $700-an-hour fees.

The lesson now for companies that screw up is that you really have no chance: The currents are against you from the get-go. The courts of Twitter and online video sites, along with Facebook groups that deplore the transgressions, will overwhelm even the most elaborate crisis battle plan. The profession, quite simply, is at a crossroads. And it isn't in a position to ride out the bumps, because it's up against the kind of high-altitude turbulence that can shred the airframe...

Hat tip to reader Greg B who pointed this article out to me. It is a fascinating read and hits on a lot of points made by socionomic theory on how social systems can alter radically when mood shifts.

And then there is this gem:

Doomsday shelters making a comeback
By Keith Matheny, USA TODAY
Jason Hodge, father of four children from Barstow, Calif., says he's "not paranoid" but he is concerned, and that's why he bought space in what might be labeled a doomsday shelter.

Hodge bought into the first of a proposed nationwide group of 20 fortified, underground shelters — the Vivos shelter network — that are intended to protect those inside for up to a year from catastrophes such as a nuclear attack, killer asteroids or tsunamis, according to the project's developers...

Nothing we haven't already covered here at FutureJacked, but please note this is a story in the ultimate Mainstream Media outlet - USA Today.

Slowly, far more slowly than I ever imagined, negative mood seems to be building.

I'll say it again - enjoy this time.  Use it to prepare your mind, use it to prepare in a material sense and use it to enjoy the things that may not function well or at all in a coming era of restriction, poverty and want.

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