Here's a business that is tapping into pessimistic social mood in a big way: Vivos Underground Survival Shelters Design And Construction.
As they put it:
Millions of people believe that we are living in the “end times”. Many are looking for a viable solution to survive potential future Earth devastating events. Eventually, our planet will realize another devastating catastrophe, whether manmade, or a cyclical force of nature. Disasters are rare and unexpected, but on any sort of long timeline, they're inevitable. It's time to prepare!
For only $50,000 per adult and $25,000 per child (16 and younger), a buyer can get "co-ownership interest in their designated Vivos shelter closest to their home area." What you get is a "...self contained shelter complex [that] will comfortably accommodate a community of 172 - 200 people, in spacious quarters, for up to 1 year of autonomous survival to ride out the potential events. Every detail has been considered and planned for. Members need to only arrive before the facility is sealed and secured."
Socionomic theory postulates that in times of mass pessimism, there is tendency to move towards actions that express fear, defensiveness, exclusion, magical thinking and separatism (among many others, see Chapter 14 of The Wave Principle of Human Social Behavior).
Vivos is firing on all cylinders with this business model:
Fear: The company lists 8 major fears these shelters are designed to help combat. These include Nuclear War, Bio War, Planet X, Solar Flares, Pole Shift, Global Tsunami, Killer Comet and Super Volcano.
Defensiveness: Building a bunker is, in my opinion, one way to express a defensive mood.
Exclusion: This is the ultimate in exclusion. Your self-selected tribe will survive while billions perish and you get to repopulate the Earth.
Magical Thinking: I personally put Apocalyptic scenarios in the bucket of "Magical Thinking." Yearning for an apocalypse - whether the Singularity so loved by technophiles or the return of Christ or the end of the Maya Calendar - an apocalypse allows people to hope for a single event that wipes the slate clean and let's them start over, magically unburdened from the mistakes, debts and decisions that have shaped their lives to date.
Separatism: I view this as similar to a mood of exclusion and this is the ultimate "us" vs. "them" thinking.
And they even reference this video from Jesse Ventura's Conspiracy Theory to add to their case.
Vivos is on to something here, at least in terms of a business model.