Here are three more charts from Google Trends for you to ponder.
Here is the trend for the search term "how to save money." Not a shocker, I know, but it does illustrate how a deflationary dynamic builds from the bottom up.
And here is a more troubling set of terms: "tent city." That is an ugly spike in 2009. Here's hoping that turns out to be an anomaly and not the beginning of a trend...
Then we have the terms "how to disappear." Note the trend change starting back just after the market top in 2007. Many years ago while doing research on a book (that eventually went nowhere), I ran across an entire niche publishing subculture based on selling books and advice to people who wanted to "disappear" and start all over with a new identity. With bills piling up and economic prospects bleak for many, that seems to have a growing appeal for many folks out there.
Have a great weekend. Here's hoping this recent bull market trend means we'll have a month or more of net positive social mood as Spring rolls in.